Whether positively or negatively, the truth is that the statements given about the latest news do not have a middle ground, but are accompanied by absolutes that lead Phone Number List either to catastrophe or to paradise. Furthermore, Vinsel cites an article from Scientific American that invites reflection on the real viability of these technological advances. The problem arises, she writes, "when experts concerned about the possible social and ethical disadvantages of a technology exaggerate its technical feasibility." This largely happens when there are technologies at play that are sold as potentially revolutionary and could boost our cognitive and physiological abilities. Is digital advertising going to collapse? Naughton highlights in his text that these are not just philosophical problems, because this technological exaggeration could have more serious consequences.
For example, he mentions a book by Tim Hwang that argues that digital advertising , the core business model of multiple websites, is at risk of collapse and that its possible demise bears an uncanny resemblance to the 2008 housing crisis. The unreliability of advertising numbers, unregulated automation, and the fact that most online ads don't work are some of the evidence the book provides. Last year it was revealed that bodies such as the UK Competition and Markets Authority were launching major investigations into hidden advertising auctions run by social media platforms. Naughton says this suggests something is amiss and that companies' claims about the effectiveness of targeted advertising are basically too good to be true. In this sense, Stuff , a New Zealand media outlet, decided to stop advertising on Facebook , a move that its colleagues considered crazy. "That action had no effect on our traffic," said Sinead Boucher, the site's chief executive.